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Bodywork for Obese Clients

Massage therapists are uniquely qualified to address several of the most fundamental health concerns of obese clients. Learn what techniques are particularly helpful in treating chronic pain and improving range of motion as well as alternative methods in addressing some of the practical considerations in ensuring sessions are both comfortable and beneficial to the client.

by Nicole Cutler, L.Ac.

Obesity is a disease that affects nearly one-third of the adult American population, which equates to approximately 60 million people. Each year, obesity is the root cause of at least 300,000 deaths in the U.S., and the annual healthcare costs of American adults with obesity amount to approximately $100 billion. Despite these alarming facts, obesity does not receive the attention it deserves from the government, insurance industry or healthcare community. As professionals invested in using touch therapy to improve body issues, bodyworkers can play an important role in supporting obese clients.

Obesity is an accumulation of fat in the body's fat cells to such a serious degree that it rapidly increases the risk of several diseases and mortality. Below are some facts about this rising national crisis:

· Obesity is a chronic disease with a strong genetic component.
· Obesity increases one's risk of developing conditions such as high blood pressure, diabetes (type 2), heart disease, stroke, gallbladder disease and cancer of the breast, prostate and colon.
· Health insurance providers rarely pay for treatment of obesity despite its serious effects on health.
· The tendency toward obesity is fostered by our environment: lack of physical activity combined with high-calorie, low-cost foods
· If maintained, even weight losses as small as 10 percent of body weight can improve one's health.
· The National Institutes of Health spends less than 1.0 percent of its annual budget on obesity research.
· Obese people are often victims of various forms of discrimination, and are penalized for their condition despite many federal and state laws and policies.

Emotional Consideration
Many individuals carrying excess weight are uncomfortable within their physical body. Choosing a somatic therapy, such as massage, can be a tremendous leap of faith for this population. The decision to try a somatic therapy means addressing fears of exposing themselves, receiving work on neglected skin and being vulnerable to prejudice and criticism.

When working with an obese client, sensitivity to the client’s fears is paramount. A sensitive client may pick up a therapist’s preconceived judgments about overweight or obese people. When the therapist is void of judgment, physically touching and manipulating body tissues harboring negative emotions (shame, rejection, etc.) can be a transforming experience for the receiver.

Physiological Consideration
People living with obesity often struggle with challenges typically addressed by massage therapists.

Pain – Very large people often experience chronic pain from the extra weight carried; joints ache and muscles fatigue due to the constant stress placed on their skeletal system. In an effort to mask what is socially unacceptable, many obese people are accustomed to ignoring their body and its dialogue. Therefore, many heavy people don’t acknowledge or report the level of pain they are in. Understanding the connection between obesity and pain can help the therapist gain perspective on a heavy person’s needs.

Range of Motion - While obese people are often strong and can have normal flexibility, they may have trouble reaching their full range-of-motion (ROM) unassisted. These individuals can benefit greatly from resisted stretching and mobility work for their joints and muscles.

Relaxation - Many obese people suffer from sleep apnea, asthma and other breathing problems. Very heavy people are typically unable to lay on their back or stomach for extended periods of time. Because a person with labored breathing has a difficult time relaxing, teaching breathing techniques or performing massage to induce relaxation will yield dramatic positive consequences.

Circulation – One of the caveats of fat accumulation is the hampering of blood, lymph, energy and oxygen circulation. The physical manipulation of tissue mobilizes circulation that can bring these much needed substances to previously deprived tissue. Massage helps move lymph, blood, energy and oxygen to the various organs and tissues in ways for those who don’t exercise much or are largely immobile.

Because a wide range of techniques can help with the challenges of obesity, an integrated approach can provide the best results. Check out the instructional series, Integrative Massage offered by the Institute for Integrative Healthcare Studies to help distinguish which moves are best combined for a specific concern.

Practical Consideration
An obese person’s physical constraints require ingenuity and forethought on the part of the treating practitioner. For people who weigh more than 300 pounds, lying on a massage table may be uncomfortable. Even a sturdy, extra wide table may be insufficient for a very heavy person to be truly comfortable. Giving these clients the option of floor work can not only allay a client’s fear of discomfort or table collapse, but it can also benefit the practitioner. Floor work greatly increases the therapist’s options in regard to leverage, positioning, bolstering, stretching and mobility work.

Established medical professions have largely ignored the growing population of obese people. Bodyworkers are well suited to take the lead in treating those burdened by excessive weight with the respect, skill and therapeutic intent they deserve. When honoring the emotional and physiological benefits massage can offer obese individuals, a bodyworker can be a part of a bodily transformation – to the appreciation, relaxation and pain-free wonders of the human form.

Recommended Study:

Integrative Massage: Earth, Integrative Massage: Fire, Integrative Massage: Spirit

References:

www.cdc.gov, Overweight, National Center for Health Statistics, 2006.
www.livingtreemassage.com, What’s different about working with the obese?, Theresa L. Brennan, 2006.
www.nhlbi.nih.gov, The Practical Guide: Identification, Evaluation and Treatment of Overweight and Obesity in Adults, National Institutes of Health, October 2000.
www.obesity.com, What is Obesity?, American Obesity Association, 2005.
www.ontcm.com, Hand Massage For Obesity, Medboo Health, 1999.

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Get Your Massage Practice Online

This changing marketplace is an exciting one, filled with opportunities to expand your practice and improve results. If you haven’t entered the Internet marketplace yet, learn from one of our readers how important the World Wide Web can be for small businesses and how to benefit from the increasing number of people researching massage therapy on the Web.

by Bonnie Garvey, CMT

Imagine that you, representing your bodywork business, have been given an invitation to sit down at a vast banquet table. While this table has certain offerings and conversation you would rather pass on, there is a seemingly unlimited supply of sustenance for you and your business. The banquet table and its all-you-can-eat feast is an analogy for the Internet. If your business currently lacks an effective website, it’s undernourished in the current market.

Bodywork professionals who do not have a strong online presence are overlooking a significant portion of their potential client base. Karen Torbett, writer for Entrepreneur.com, observed that the decision for business owners to have a website “has gone from IF to WHEN.” She added, “In this day and age, your business card is a website.” What should compel business owners to buy into this?

In February 2006, Nielsen’s NetRatings showed that 74% of Americans use the Internet, and those users averaged 30.5 hours online per month. InternetWorldStats.com puts the percentage of Internet users in the United States at 68%, or 204 million people out of a population near 300 million. With upcoming generations fully accustomed to using the Internet as a primary source of information and services, these percentages will only increase.

In 2005, Interland, Inc. conducted a survey of owners of 780 small and medium-sized businesses. Samplings of the poll’s findings follow:


  • 72% have a business website

  • 57% say business website generates purchases

  • 78% believe website gives business a competitive advantage

  • 76% say website generates leads for their business

  • 49% of small-business leaders use website to market and generate sales


There are a myriad of uses for a business website. Individually, these components can greatly empower and expand your business; collectively, they provide can’t-miss tentacles into the market.

  • Include an online scheduling feature. Clients can schedule appointments with you at their own convenience, and you don’t lose business due to missed phone calls while in session. This also cuts your administrative time dramatically.

  • Widen your customer base by reaching regional, national, and international markets. Travelers and visitors to your community will increase your bottom line. Many non-local customers also purchase gift cards online for their friends and families in your city.

  • Market through website content, including a business profile, rates, and customer testimonials.

  • Make your business accessible to customers and business partners 24/7.

  • Increase sales through e-commerce. Investigate the many online “shopping cart” services that can be easily added to your website. Bodywork professionals can increase their bottom line by selling products used during the service.

  • Save on advertising through website presence and promotions.

  • Include streaming video that showcases your talents or appeal of your products. You can also use video to instruct and educate clients about the value of bodywork.

  • Improve internal and external communication through e-mail and electronic newsletters. Newsletters can be used to inform customers of company specials and events, and to establish yourself as a trusted expert.

Once you have established your website, make sure it gets noticed. Submit your website name for free to search engines such as Yahoo and Google. Put your website link in the signature of your email, so that every email you send is a marketing message for your business.

Ultimately, a business website’s potential invites numerous creative uses. Don’t let the transforming market pass you by. Get online and put yourself fully in the driver’s seat of your business’ evolution. The change isn’t just good – it’s great!

Author and Certified Massage Therapist Bonnie Garvey is the owner of Wizards of Aahs Massage Therapy in Sacramento, California. She holds a Bachelor of Science degree in Business Administration with an emphasis in Computer Information Systems. To see how the Internet enables today’s bodywork professionals to thrive, visit WizardsofAahs.Com.

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Effective Pain Management Techniques

Pain management techniques are as diverse and far ranging as the areas of the body pain impacts. Massage represents the safest, most effective component of a multi-disciplinary approach to pain management. Discover the options available to your clients in addition to your valued services.

by Nicole Cutler, L.Ac.

Dealing with chronic pain is big business for healthcare practitioners in the 21st century. An April 2005 nationwide poll conducted by Stanford University Medical Center, ABC News and USA Today found that more than half of Americans suffer from chronic or recurrent pain, and of those surveyed, 25 percent reported back pain as a significant disability. This translates into more than 11 million Americans being significantly impaired by chronic and recurring pain, and more than 2.6 million being permanently disabled by back pain alone.

Time is repeatedly proving that chronic pain has the best outcome when a multi-disciplinary program is followed. This indicates that pain relief finds clients seeking treatment from a variety of sources. The installment of pain management centers across the country have tapped into this success by combining a facility with physicians, pharmacists, rheumatologists, physical therapists, acupuncturists, nutritionists, fitness trainers, chiropractors and of course, massage therapists. Massage therapists can further expound upon the multiple modality approach by utilizing an array of techniques to shift clients out of their pattern of chronic pain.

There are three primary categories in which pain management focuses:
· Non-invasive, non-drug pain management
· Non-invasive, pharmacologic pain management
· Invasive pain management

Non-invasive, non-drug pain management
There is a wide variety of noninvasive non-drug pain management techniques available for treating chronic pain. A few of the most widely accepted in comprehensive pain management programs are the following:

· Exercise—physical exertion with the aim of training or improvement. This can include strength training, water therapy, flexion exercises and aerobic routines involving active, passive and resistive elements. Exercise is necessary for proper cardiovascular health, disc nutrition and musculoskeletal health.

· Manual techniques—manipulation of affected areas by means of chiropractic adjustments, osteopathy, massage therapy and other tactile applications. Manual techniques use physical touch to alter tissue morphology, structure and function. The primary goal is increasing local circulation through muscle/ joint elongation and oxygenation.

· Behavioral modification—use of behavioral methods to optimize patient responses to pain and painful stimuli. Cognitive therapy involves teaching the patient to alleviate pain with relaxation and coping techniques. Biofeedback involves the gradual alteration of neuromuscular signals for symptomatic improvement.

· Cutaneous stimulation —superficial heating or cooling of skin. These pain management methods include cold packs and hot packs, and yield the best results when used in conjunction with exercise and other circulatory methods.

· Electrotherapy —the most commonly known form of electrotherapy is transcutaneous electrical nerve stimulation (TENS). TENS therapy attempts to reduce pain by means of low-voltage electric stimulation that interacts with the sensory nervous system.

Non-invasive pharmacologic pain management

Pain relievers and related drugs are used at every stage of western medicine’s treatment for chronic pain. The most common noninvasive pharmacologic treatments for chronic back pain are:

· Analgesics—includes acetaminophen. Long-term use involves risk of kidney damage.

· Nonsteroidal anti-inflammatory agents (NSAIDs)—includes aspirin, ibuprofen, naproxen, and the controversial COX-2 inhibitors.

· Muscle relaxants—used to treat muscle spasms due to pain and protective mechanisms.

· Narcotic medications—most appropriate for acute or post-operative pain. Since the use of narcotics entails risk of habituation or addiction if not properly supervised, they are seldom used for chronic conditions.

· Antidepressants and anticonvulsants— primarily used to treat nerve pain. However, an increasing number of physicians are experimenting with their use for all kinds of chronic pain syndromes.

Determine how client medications influence massage with a comprehensive, easy to use reference chart.

Invasive pain management techniques

Invasive techniques in pain management involve invasion of instruments and devices into the body. In general, surgery is not included in pain management, so invasive pain management techniques typically are less traumatic to the body than surgery. Some of the most popular invasive pain management therapies include:

· Injections—direct delivery of steroids or anesthetic to nerve, joint or epidural space. Injections into the facet, peripheral nerve, trigger point and other locations are also known as “blocks”. These may provide relief of pain (often temporary) and can be used to confirm diagnosis.

· Prolotherapy—injection of a solution to stimulate blood circulation and ligament repair at the affected site.

· Surgically implanted electrotherapy devices—implantable spinal cord stimulators (SCS) and implantable peripheral nerve stimulators. This is essentially an internal TENS device.

· Implantable opioid infusion pumps—surgically implanted pumps that deliver opioid agents directly to an affected nerve. Typically a last resort, this technique carries a high risk of addiction.

· Radiofrequency radioablation—deadening of painful nerve via heat produced by a specialized device.

Massage Therapy’s Role

Massage therapy’s role in pain management can be substantial. Fitting into the safest category with the best long-term outcome, massage is an excellent, non-invasive, non-drug, pain management, manual technique. Analogous to the overall pain management approach of inter-disciplinary healing, the reliance on a variety of massage techniques will give your client the greatest chance for pain relief. In order to visualize this approach, begin by imagining a stream filled with debris that prevents water from flowing downstream. With the goal of increasing water flow, one could choose from the following strategies:

· Physically removing the debris
· Digging a trench around the debris to encourage flow
· Opening an upstream dam to naturally force the debris through
· Pulverizing the debris

A comprehensive approach to increase your success rate would be combining all of the above. A massage therapist can take advantage of this comprehensive approach by relying on a variety of massage techniques, such as Swedish massage, Reflexology, Neuromuscular Therapy, Myofascial Release, reiki, or acupressure. In addition to collaborating with other healthcare professionals, diversifying within one’s own field will amplify your effectiveness. When choosing to enter the ever-growing market of pain management, keep all of these integrative concepts in mind for the ultimate benefit to your clients and your practice.

Recommended Study:
Myofascial Release, Neuromuscular Therapy, Pharmacology for Massage, Reflexology, Shiatsu Anma Massage, and Swedish Massage for Professionals.

References:

www.abcnews.go.com, Poll: Americans Searching for Pain Relief, Gary Langer, ABC News Internet Ventures, May 2005.

www.spine-health.com, Pain Management Techniques, Spine-Health.com, 2006.

Sports Massage

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